100-Hour Digital Marketing Mastery
Course
About the Course
Unlock the power of digital marketing with our comprehensive 100-Hour Digital Marketing
Mastery Course, designed to equip you with the skills and knowledge needed to thrive in
today’s competitive online landscape. This course is perfect for beginners, career switchers,
and professionals looking to enhance their digital marketing expertise.
Through hands-on projects, real-world case studies, and expert-led instruction, you’ll master
the tools and strategies used by top digital marketers. Our specialized AI Metro chatbots
provide personalized, 24/7 support to answer your questions, clarify concepts, and guide you
through the course. Upon successful completion, you’ll earn a shareable certificate of
completion, gain access to a paid one-month internship with one of our partner companies,
and receive job placement assurance to kickstart your career in digital marketing.
Price: ₹19,999 + GST
Duration: 100 hours (flexible schedule, approximately 10 weeks at 10 hours per week)
Level: Beginner to Intermediate
No prior experience required
Language: English
Format: Online, self-paced with live Q&A sessions, mentorship, and AI chatbot support
What You’ll Learn
Understand the fundamentals of digital marketing and its role in business growth
Develop and execute effective digital marketing strategies across multiple channels
Master search engine optimization (SEO), social media marketing, and pay-per-click
(PPC) advertising
Analyze campaign performance using data-driven insights and marketing analytics
Create compelling content to engage audiences and drive conversions
Navigate the marketing funnel to optimize customer journeys
Skills You’ll Gain
Digital Marketing Strategy
Search Engine Optimization (SEO)
Social Media Marketing
Pay-Per-Click (PPC) Advertising
Content Marketing
Email Marketing
Marketing Analytics
Conversion Rate Optimization
Data-Driven Decision Making
Customer Journey Mapping
Course Outcomes
By the end of this course, you will be able to:
Secure a paid internship and job opportunity in digital marketing
Define the scope and importance of digital marketing in modern businesses
Design and implement a comprehensive digital marketing strategy
Use industry-standard tools like Google Analytics, Google Ads, and social media
platforms to drive results
Optimize websites and content for search engines to increase organic traffic
Create and manage paid ad campaigns to maximize ROI
Analyze marketing data to measure performance and refine strategies
Course Structure
This course is divided into 8 modules, each designed to build your skills progressively.
You’ll complete hands-on assignments, quizzes, and a capstone project to apply your
knowledge, with support from our AI Metro chatbots for instant clarification and guidance.
Module 1: Introduction to Digital Marketing
Internship and job placement guidance
Overview of digital marketing and its evolution
Key concepts: Marketing funnels, customer journeys, and personas
Roles and responsibilities of digital marketers
Tools and platforms used in the industry
Module 2: Search Engine Optimization (SEO)
Fundamentals of SEO and how search engines work
Keyword research and on-page/off-page optimization
Technical SEO: Site speed, mobile optimization, and sitemaps
Measuring SEO success with tools like Google Search Console
Module 3: Social Media Marketing
Building a social media strategy for brands
Platform-specific strategies: Facebook, Instagram, LinkedIn, Twitter, and more
Creating engaging content and managing communities
Social media advertising and analytics
Module 4: Pay-Per-Click (PPC) Advertising
Introduction to PPC and Google Ads
Campaign setup, keyword bidding, and ad copywriting
Budget management and performance tracking
Retargeting and display advertising
Module 5: Content Marketing
Crafting a content marketing strategy
Blogging, video marketing, and storytelling
Content creation tools and best practices
Measuring content performance and ROI
Module 6: Email Marketing
Building and segmenting email lists
Designing effective email campaigns
Automation and personalization techniques
Analyzing email campaign metrics
Module 7: Marketing Analytics and Data-Driven Decisions
Introduction to marketing analytics and KPIs
Using Google Analytics and other tools to track performance
A/B testing and conversion rate optimization
Data storytelling and reporting
Module 8: Capstone Project and Career Preparation
Develop a full-fledged digital marketing campaign for a real or hypothetical business
Present your strategy and results to instructors
Resume building, LinkedIn profile optimization, and interview preparation
Course Benefits
Shareable Certificate: Add to your LinkedIn profile, resume, or CV
Paid Internship: One-month internship with a partner company to gain real-world
experience
Job Placement Assurance: Guaranteed job opportunity upon course completion
AI Metro Chatbots: 24/7 personalized support to answer questions, provide
resources, and guide you through complex topics
Mentorship: Access to industry experts for guidance and feedback
Community Access: Join a network of learners and professionals for collaboration
and support
Frequently Asked Qustions
Q: Do I need prior experience?
A: No, this course is designed for beginners and intermediate learners.
Q: How do the AI Metro chatbots work?
A: Our AI Metro chatbots are available 24/7 to answer your questions, provide explanations,
share resources, and guide you through the course material in real-time.
Q: How long do I have access to the course?
A: Lifetime access to all course materials, including future updates and AI chatbot support.
Q: What happens after I complete the course?
A: You’ll receive a certificate, participate in a paid internship, and get job placement support.
Q: Is the job placement guaranteed?
A: Yes, we provide job placement assurance with our partner companies, subject to meeting
course requirements.